Dumb collab for sure, never even heard of kith or whatever, then again I am not in my twenties. If this collaboration was with say Celine or Saint Laurent Paris. It would make more sense.
If you build the right car, buyers will always be there, BMW isn't Genesis who is just getting their feet wet. Walk into your typical workplace these days and mention Genesis and both and old and young would have no clue wtf you're talking about. Mention BMW, and every single individual will know the brand regardless of age or socio-economic status. So again this collaboration is foolish. I for one understand the disdain of not wanting to be associated with certain brands for personal reasons.
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Prior's: E36, E46 x2
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