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      06-18-2019, 08:31 PM   #426
Ibiza
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Drives: 22 G83 comp & 2024 X5 M60
Join Date: Mar 2011
Location: On the run....

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Quote:
Originally Posted by seis-speed View Post
Analytics and ROI calculations do not factor in emotional aspects of the human customer. After ruining a set of tires at M school, I asked why BMW offered M school? The director stated "it was all for customer retention, they lose money on all students, but they gain retention, because the customer is fully invested into M"....
Replacing 4 tires is cheap for the performance center considering that Continental is a sponsor— wouldn't be surprised if the tires are free for the PC. Can't compare tires to the R&D cost of millions of dollars for a few thousand 6MT M vehicles.

PS did you notice the M3/M4 20 inch ZMP tires are not factory Michelin Super Sports, but Conti's?

If it was all for customer retention, then why did the Performance Center cancel all the off site Advance M Schools? Finally, the PC staff is all outsourced third party contractors expect for 2 individuals (who I will not name due to privacy). We'll see how fully invested you are when the G80 is 8AT, as the PC doesn't offers 6MT vehicles— only the M1 was 6MT.
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2022 G83 PCD & 2024 G05 S68 PCD
Retired:2021 F95 ZCP PCD,2018 F85 PCD,2018 F83 ZCP- ED/PCD, 2015 X5 50i PCD, 2015 435 vert ED, 2011 X3 PCD, 2011 335is vert ED/PCD, 2007 X3is PCD, 2007 335i vert PCD, 2004 328i vert PCD
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