Quote:
Originally Posted by brad850csi
I agree with everything you said, but I feel a slightly longer term issue with this might be people considering the move to other brands, then never coming back and BMW losing their reputation as a manufacturer that is different to all of the others - eventually leaving them as another Acura or Infiniti.
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This.
As the world moves towards electrification where brand differentiation will be harder to maintain as differences shrink, I would think BMW needs all its current owners to stay true within the brand.
If I decide to buy a Porsche next (even second hand) or a nice American track car, what on earth will make me come back to BMW in 5 years?? Some 9 speed auto with a mild hybrid boost? Idrive 9.2 with emotional scent feature?