Quote:
Originally Posted by Bimmr7
I keep trying to figure out why the argument against BMW’s marketing always mentions who can and can’t afford this car. I don’t think those of you who consistently make that argument are aware of how much these kids make off of YouTube and Tik Tok. I’m sure many of them are in better financial situations than we were at that age, especially considering they’re not paying back student loans.
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I can't tell if this is a serious comment or not....
Cause marketing to a younger demographic because a tiny % of them can actually afford it vs. to the traditional demographic where a larger % can afford it.... makes perfect sense....