Quote:
Originally Posted by Dog Face Pony Soldier
Seems unbelievably foolish to abandon your current customer base and brand image to focus on a different one that hasn't proved beneficial. There's an axiom in sales... The most likely place to find sales is from those who've bought from you before.
BMW sure is making it attractive to give some other company my business. 👎🏻
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Quote:
Originally Posted by Dog Face Pony Soldier
Seems unbelievably foolish to abandon your current customer base and brand image to focus on a different one that hasn't proved beneficial. There's an axiom in sales... The most likely place to find sales is from those who've bought from you before.
BMW sure is making it attractive to give some other company my business. 👎🏻
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And that's exactly what nearly tanked Harley Davidson. I don't see BMW abandoning their current customer base, but they have to attract new customers who aren't necessarily going to appreciate BMW's history, especially if car ownership isn't a driving factor for them, no pun intended.