Quote:
Originally Posted by GregM4
There is a large market for the M4 who could not or would not afford the M6. Rumors are rumors, but it all drives great publicity. Marketing A1. Drive publicity and analyse feedback over a period of time.
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The current M4 is the first to cross the $100,000 MSRP with just regular factory options, no Individual or dealer ADM. So the M4 already is in the old M6 price bracket.
This rumor makes a lot of money sense to BMW.