Quote:
Originally Posted by Penguino
If BMW goal is moving downstream to mainstream, then go for it. The dilution of the M brand is evidence of this. Now they are diluting their demographics as well, appealing to a much younger and financially irresponsible crowd that doesn't mind $900 leases.
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Also no if and buts about it!!! BMW is moving mainstream, but why would they not?
The number of buyers in the younger market size is forever growing and the older market is forever dying.
No one wants to hear this and its morbid, but that is the truth, corporate is after profits not making their shrinking hardcore enthusiast base happy.
edit: Its important to distinguish the above commentary is from a corporate stakeholder and equity owner's perspective and not a consumer/buyer. As a buyer, the only BMW that interests me now is the G87.