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10-28-2020, 11:45 AM
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#29
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Drives: BMW 128i ZED Package
Join Date: Jan 2018
Location: New York City, NY
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Quote:
Originally Posted by spuntyb
Kind of a stodgy article, but it is the WSJ. Just thought I'd share since it's a hot topic right now. Enjoy!
https://www.wsj.com/articles/why-por...ns-11603727944
"However, for the 2020 partnerships, selling a car is not, the only (or even primary) objective; for the automobile brands, it's also about targeting a young demographic that could someday evolve into a reliable customer base. As Uwe Dreher, head of marketing for at BMW North America put it, it doesn't matter if the "people who buy the hoodie with the Kith BMW logo….also buy the car." As he said in an interview before the launch, many of Kith's shoppers aren't even old enough to drive. The partnership is also about building awareness." |
imagine a BMW x Supreme 
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Mods Done: AA Exhaust/Headers | 3SIM | MILVs | StageFP Dyno Tuned | Euro Box Intake Swap | LCI Blackline Tailights | OEM Euro Bi-Xenon Swap from Halogen | Rear Bumper M-Sport Swap | Rear PDC Retrofit | BMW OEM CF Diffuser/Spoiler | BMW Front Aero Kit | Supersprint Sec 1 Cat Delete Straight Pipes
To Do: Ohlins R n T Suspension | Front/Rear Sway Bars | M3 Front Control Arms/Bushings
Eventually: AT -> MT Swap (!?)
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