Quote:
Originally Posted by cardemax
I guess this pole really shows M4 Vert owners aren't usually enthusiasts (therefore not on the forums) and on the opposite end the high choice of the wagon shows that BMWs core enthusiasts really like the idea of a wagon... put profit aside and make a product for the people who actually advocate and interact with your company in my opinion.
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This is the part that the accountants will miss. There is a strong core of BMW enthusiasts that are also wagon aficionados. We currently have an F31 that my son drives and a Volvo V90 for my wife. We have had multiple X5's and an X3 M40i, but they don't scratch the same itch as a wagon. It is us as the core enthusiasts that help influence a disproportionate number of BMW sales. I can point to direct influence of 50+ BMW purchases by friends over the last ten years outside of my own purchases. Those friends look at us (the members of this forum) as the "experts" on cars and ask for our recommendations on their vehicle purchases.