I tend to think the media or more interested in 'Gesture controls' and that the manufacturer has said that ZF is as good or better than DCT. I drive a 335d currently with ZF and it's a great gearbox. But I feel one of the main things that sets fast 3 series away from the M cars is a completely different gearbox.
Makes it feel more special and like you are getting something else for your money. This just makes me feel like BMW is being lazy or the accountants have too much control... they usually do.
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