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It is so incredibly obvious that these controversial design elements are used to differentiate models within the lineup.
This center exhaust is purely a way to visually differentiate the CSL/GTS from the 'base' M4.
The big grilles are purely a way to visually differentiate the 4 series from the similarly sized 8 series.
No BMW hasn't lost their mind. No BMW isn't catering to other markets. No BMW isn't diluting the M brand. Of course they are making a gamble, but you have to take risks in order to grow.
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