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BMW needs to do a better job balancing business economics and value creation for customers. If you spend too much time on the business economics you can easily miss shifting behaviors. And there's an obvious surge in product personalization driving loyalty and profits.
The feedback from the US on the M3 Touring isn't noise. No one needs a new M3. We want to buy one to fulfill our travel and mobility needs. I have a F80 and a F97 and I'm holding for a G81.
This is an opportunity for BMW M to connect with us and I want to connect with a new M3 Touring.
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