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Originally Posted by Germanauto

It's all about image. Formerly FCA knew that the people who buy muscle cars know nothing about driving dynamics and handling, and would be content driving a big fat American sedan if they didn't desire a mean looking 2-door car. They invested in what matters: marketing, practicality, sound, etc.

GM tried to go full sports car. But nobody in this segment cares about that. I don't even think the Camaro's biggest problem is its lack of visibility or it being too sporty to drive, it's the fact that nobody even remembers it exists.

The Challenger is very present in popular culture, everybody including non-car people know what it is. The Camaro? It hasn't registered in anybody's mind for years.

The Camaro tanked in sales only when the new hideous design came out. The original Camaro from 2010s was a huge success and outsold Challenger and even Mustang I believe. Then GM massacred the front end and no amount of performance could save it.