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M-town ads are great, IMO.
This was a good fun ad, similar to Porsche's Super Bowl ad. It had a lot of great cars and the new wheels although not for me in this color are pretty cool, I hope they come in different colors like all grey or black.
The marketing videos for the release were the problem they were strange and had no technical, historical, or 'enthusiast focused' follow through.
I do understand people comparing the BMW stuff to the new GT3 videos with Chris Harris and Henry Catchpole and I do agree that BMW should have done more with car journalists explaining the history of the M3 and the engineering of the new car.
Schmee is buying a new M3, so BMW might be onto something. He does not bother me, probably since his right hand man was so active on the M2 forums, so I watched his stuff with an open mind and I truly think he is a car guy that just filled a media niche. Having Mr. AMG was humorous and clever IMO.
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