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Originally Posted by jmg
It could mean more people are buying SUV's.
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According to the data, that's exactly what's happening, yes.
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No, it doesn't have to go back to the BMW of yesteryear, it just has to be better.
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As a customer, you get to define "better" however you want, and what's fantastic about a free market is you can shop around to find products that most closely meet your needs. If the traits you are looking for are marketable, other corporations will be happy to have your business.
BMW defines "better" through the lens of investors, so they are more constrained. Like any corporate entity, their product mix will change over time. Of course they'd like to retain 100% of their existing customers, but sometimes that's not feasible so they must compromise by settling for turnover with net positive share or revenue.
At any rate, it's an exciting time for automotive fans. Lots of new technology, lots of disruption, and lots of great product.
