Quote:
Originally Posted by bkfastwagon
I think BMW is lost on trying to figure out its consumers. My generation grew up lusting after e28 M5 and e30 M3s, and even the regular bmws felt cool and desirable. I don't know if the future generations will be as into cars let alone the act of driving itself. BMW is still capable of making true driver's cars and showcased it in M2 CS, but they know the consumers will want something different in the future (e.g. a self-driving EV).
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Good point. Society and people's desires for what they seek out of an automobile have shifted drastically. I'd argue that the appreciation people used to have for raw engineering has been displaced by an obsession with software and environmentalism. As a result, a self-driving EV with an iPad mounted to the dash is probably what younger generations desire. These values clash head on with BMW's core values. It's no wonder BMW is struggling to adapt.