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I think BMW is lost on trying to figure out its consumers. My generation grew up lusting after e28 M5 and e30 M3s, and even the regular bmws felt cool and desirable. I don't know if the future generations will be as into cars let alone the act of driving itself. BMW is still capable of making true driver's cars and showcased it in M2 CS, but they know the consumers will want something different in the future (e.g. a self-driving EV).
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