Quote:
Originally Posted by Smooth 330i
they are clearly rebranding and targetting some other customer. M3 is not the M3 anymore but a completely different car. time will tell if it works for them but will lose many existing customers along the way. Keep in mind the board approved this strategy.
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I think they figure most people looking for a practical, elegant, sleeper car monster of a sport sedan will just bump up to an m5 rather than losing them to competitors. Right now I really don't need the trunk space or rear seats so theres some amount of cross shopping that is happening but if I did need those things the list of cars im looking at would be very short. Im leaning heavily m3 because I cannot afford an m5 and im projecting that ill need those rear seats at some point so something like a cayman or a c8 is out. So they can attract a whole different customer base who sees the c63 and rs3 as being pretty blah and theyre only really losing their existing customers to themselves