Quote:
Originally Posted by Germanauto
Covid is definitely a contributor, but I think in general people don't get as excited about new BMW unveilings like they used to. The general public is more excited about the EV/techie brands, and core BMW enthusiasts feel the brand's heydey has come and gone.
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It doesn't help there are 19 variants of the allegedly top of the line model. It's just not exciting or special anymore. It's like a PlayStation ... slim ... pro ... even more pro. It's obnoxious and dilutes the product