Quote:
Originally Posted by Staszek
For the record my comment wasn't about the grill, I actually think while it may turn off traditional BMW buyers it's pulling in others. I have had a few people say they loved it, I dont mind it at all on the i4.
I actually hope that BMW doesn't keep winning the sales record personally. I would rather them focus on the right cars and if they win that's cool but not a priority. Winning that damn thing is one of the reasons GM turned to garbage and just made crap cars at a loss to keep the title. They lost the US title this year to Toyota for the first time in 90 years and I don't think it's necessarily a bad thing.
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Thank you for the clarification. I believe these sales titles actually do drive brand value, perception, etc. It translates into tangible benefits like hiring good talent, having stronger leverage in running your partner/vendor ecosystem, etc.
So, to me, it is awesome they won the year. To me, it will translate to more resources and credibility for BMW to continue to innovate and give us awesome cars.