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BMW isn't marketing to us fanboys anymore, the new design is to draw in a new clientele. Just two weeks ago I took out two youngest members of the team for lunch in my G20. on the way back we came across a G22 and the two lads, male and female in early twenties went berserk. proclaiming how awesome the car looked lol, of course I didn't interject with my biases.
I just told them this is the new gen coupe and threw a few specs their way regarding the car's motor. It was then it dawned on me that this is the demographic that drools over these new designs and those are the people they are targeting so win win on BMWs part.
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Prior's: E36, E46 x2
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