Quote:
Originally Posted by SteveinArizona
Not necessarily. The real test will be when all automakers are no longer supply constrained and consumers have choices.
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+1 This.
If MB accepts a lower unit volume but higher margin business model, they have taken a step down the slippery slope. Other manufacturers will find ways to chip off unit sales from the market, and a higher margin/lower volume player will smile and think life is good because unit margin is higher. It’s a diminishing returns strategy.