Quote:
Originally Posted by SpeedyATL
Quote:
Originally Posted by drexplode
quantity of units sold is up, and i'm sure profitability is up considering poor residuals and incentives.
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BMW profitability up absolutely, due to lower incentives and de-contenting for sure. But think about dealer profitability. Now that is a number that is WAY up. From selling cars at big discounts to MSRP in 2019, to full MSRP as a general minimum to $2k-$20k ADM in 2021. Now those guys are raking it in. |
Did bmw kill the bonus program / sales volume targets? I'm guessing profits from sales are offsetting bonuses and higher than any bonus year prior.