Quote:
Originally Posted by Stephen5242
Quote:
Originally Posted by SabineBimmer
Trying to build brand awareness and hopefully loyalty down the line, a consistent stream of revenue. Starting early is wise. They make it sound like rocket science, it really isn't.
That said, wonder what the research said and why Kith was the final call.
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I wonder if he approached BMW to fix up the older M3 and through the restoration process a collaboration occurred, or, if the restoration was all part of the collaboration from the start.
The new KITH M4 is not for me but I am intrigued about the collaboration etc.
From a marketing standpoint both brands appear to getting a lot coverage from it all. |
Not Kith's first collaboration. They have some very high profile brands/corporations they've worked with prior to BMW. Wouldn't surprise me if BMW sought them out. I do wonder if the restoration of his grandfather's M3 brought it about though. I at least like that part of the story.
