Quote:
Originally Posted by M3PGH
that is not true
M cars are being discounted, not to the level of pre Covid but getting there
the M3 is holding better than other M models,
check lease hacker and M2 which is supposed to be a hit is getting discounted 6 % by brokers
Covid hysteria is over for BMW and all other companies with very few exceptions
If you have been in BMW sales for some times
you remember the days of F80 CS
I had one 111k sticker for 85 k
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The market appears to be completely rolling over. The manufacturer incentives are back and they are clearly buying down rates. For the first time in a long time, I saw 0.0% for up to 60 months on TV the other day for a Nissan truck. Land Rover is now offering 3.9% to 60 on the once impossible-to-get Defender. I've noticed all the M2 listings online and concluded it has to be somewhat of a flop. Perhaps it was just too late to get the covid bump or they're spitting them out like crazy or it's just not that practical. It does sit in at a lonely price point where it's too expensive to be a value and too much of a value to be expensive could make for a small buyer subset. Or, maybe I'm not the only one who doesn't want a Mexican built M car?
