Quote:
Originally Posted by Penguino
If BMW goal is moving downstream to mainstream, then go for it. The dilution of the M brand is evidence of this. Now they are diluting their demographics as well, appealing to a much younger and financially irresponsible crowd that doesn't mind $900 leases.
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I agree with you and well said....but unfortunately what they are doing is intentional much needed help to their P&L line and $900 leases are pretty profitable for the Company.