Quote:
Originally Posted by xlover
But the market is shifting for sure, the idea of a 2 door lux coupe being the flagship is dying being replaced with the forward looking suv coupe or electric/hybrid technology demonstrator
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Yes. And at the same time, the threat from new players is increasing. Eventually it could become more significant than that from traditional competitors.
With that in mind, one might ask, at what point is market segmentation being driven more by the new era than the old? And furthermore, to what degree will the old guard be forced to conform in order to remain viable? These questions may not be fully answered for another decade. However, product developers need a long runway, so sometimes you have to make your best guesses long before you have the final answer.