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I think it's being targeted at Millennials who are looking to lease a $80K car for $1000 a month with a $75K yearly salary.
I do not think it's targeted at $100K+ income +40 year old Males anymore.
Prior to the E92 days it was difficult to find a 30 year old in an M3 since people used to purchase these cars and not lease them. Leasing has made these vehicle much more accessible to anyone. With he F80 you can find a very large group of owners in their 20s as well as 30s which is surprising based on the MSRP of the car.
The 40-50 year old crowd are mostly moving to P-cars.
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