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Using broke hipsters fresh out of college just cheapens the car and the brand. Would've worked well on a 20k car like a Civic, not a 65k sports car. (Guessing these are the USD MSRPs)
Notice how previous gen ads proudly shows the face and every angle of the car because the company believes that they created something beautiful. Now look at every single G8X ad out there, they're shifting angles, zooming in on the hipsters' faces while they scream, and driving in hidden parking lots to hide it from the public. Just own the face! Longer people get to see it the more they will accept it.
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