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Originally Posted by upsidedownfunnel
No, I agree with you, I think it's stupid. Audi did it EXACTLY because people think a higher number means it's a higher level of car. A lot of people actually believe that. Then of course BMW had to follow suit with the F3x generation. Mercedes actually was originally the one to use different nomenclature for their coupe cars and moved back to using the same names for 2/4 door cars recently.
The only reason it bothers me is that it's all marketing. I bet the engineers had a s*** fit when it was decided that was the direction they were taking. Think about all the history of the M3 and 3 series name being thrown out the window to keep up with some stupid marketing ploy by Audi, the "third" German luxury brand.
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Agreed. The 3 series and M3 were the most iconic BMWs overall that have had their reputations completely screwed up by their marketing department.
When you have to start explaining that the old M3 is really now the M4 and so on, is when you know someone screwed up.