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Problem with a guy like Matt is unlike the car magazines that test everything from Corollas to Ferraris, he spends no time testing vehicles like the regular 3 series so he doesn't really have perspective of how the segment has grown in size. He thinks it's big based on his recollection of old M models and not the actual 3 series car it's based on. As said above the competition is equally as big and heavier in most cases. It seem like a lot of people unfairly keep using Porsche as the benchmark for these cars and not BMW's real competition from Audi, MB, Alpha, etc.
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