|
Yea but here's the thing, even though kids have access to more money now then ever before (Silicon Valley, influencers, rich parents), how many of these really are there? On top of that, how of many of those kids cared about performance German cars? When I was in high school, all I saw were Mustangs (like basic Mustangs), which are not M cars.
I think that even though they are marketing to these kids with money, those kids don't really care unless their true enthusiasts. Most want to Tik Tok their Tesla taking them to Nobu as opposed to feel the thrill of driving.
|