Quote:
Originally Posted by RM7
This is exactly why the Challenger and Mustang are better sellers than the Camaro. The Camaro is a better chassis and when equipped with the top powertrains, an extremely capable car, around a track, whatever...but most of the sales are not V8 1LEs, ZL1s, most of the sales are the lesser V6 and I4 cars. And at the lesser engine trims, you'd be stupid to buy the Camaro with it's worse visibility and ergonomics over the easier-to-live-with competition. Sure, a V6 camaro still has a good chassis, but people at the lower price-point aren't going for maximum performance anymore and volume sales easily trump a better performing car for the bottom line. 99% of the people buying a car aren't going for maximum performance.
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It's all about image. Formerly FCA knew that the people who buy muscle cars know nothing about driving dynamics and handling, and would be content driving a big fat American sedan if they didn't desire a mean looking 2-door car. They invested in what matters: marketing, practicality, sound, etc.
GM tried to go full sports car. But nobody in this segment cares about that. I don't even think the Camaro's biggest problem is its lack of visibility or it being too sporty to drive, it's the fact that nobody even remembers it exists.
The Challenger is very present in popular culture, everybody including non-car people know what it is. The Camaro? It hasn't registered in anybody's mind for years.