Quote:
Originally Posted by ZL9M2
The M badge used to be reserved for the truly special cars produced by BMW. Now its just thrown about as a marketing tool. No doubt it has helped them sell cars; "Look at my M car", but it has diluted the M brand.
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How has it diluted a brand which started out that way? The E28 M5 (1984) came along as a hard core version of the softer E12 & E28 M535i (1979 & 1984).
I wonder how we really perceive the trail blazing E12 M535i, in comparison to something of a similar size as the G20 M340i (current)? Neither true M-cars, but aimed at a similar market in their own time.