Quote:
Originally Posted by golovko
I feel like I missed something...what is Kith? Quick google search and it looks like just an apparel retailer? What does that have to do with the car or BMW?
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Kith is big in the hypebeast/sneaker/urban clothing world. Ronnie Fieg, the founder, has taken it from a small boutique to a massive company selling clothing and footwear. They have their own line of clothing/accessories and collaborate with many major brands (BMW now included).