[SpeedyATL]

Bmw is selling every car they make with little to no incentives except the highest volume units (330, x3).

They just reported significant net profit increases, as did mb. They also said they will manage production volumes going forward to keep inventory levels lower than prior to covid so they can keep incentives low and margins high.

The dealers in my area (Atlanta) are killing it as well. My CA told me his dealership is up in unit sales over 2019 and as we all know, most sales are happening at msrp, well over their 2019 average margin.

I think the folks suffering are the new CAs without a big book of clients. Otherwise I'm not crying for any of these folks. The small market dealers may not be doing as well, i don't have a point of reference for them.

The dealers that are selling over msrp should face a long term lose of customer base. I will never buy from anyone marking cars up over msrp. They are taking orders and inventorying next to nothing. Msrp is a huge margin for filling out a few forms, waiting for a car to come in and cashing a check.