[Glen e]

Very little of the COE award every year has to do with how they treat customers. Certainly CSI ratings are a part of it , but there are also several different criteria in each department that matter, overall look of the store, parts ordering procedures, warranty statistics, F&I penetration and a bunch of other things that literally have nothing to do with it how the customer is treated. You can certainly be a COE dealer and not have a great time upfront if you were a customer.

A better indicator is to go into a dealership and ask the general sales manager who has won the award for “profiles in achievement” for the past year. There are usually at least one or two salespersons in every dealership that win this award. They get a reduced payment price for a one year lease, it’s a real deal.They are the salesmen that are experienced, sell a lot of units, are product educated and generally treat their customers better.