[GmclNH]

As a 19 year old bmw enthusiast:
I do not like this "collaboration" one bit. The whole thing is a cash grab by kith and easy "hype" about new cars for bmw. Not everybody loves the new cars instantly so this is what they turn to. All of the products that Ronnie fieg released is stuff that bmw has already made. M sweatshirts, sweatpants, umbrellas, license plate frames? all shit I've seen at the dealer or online. Except it's marked up 200 percent because it says kith on it. It's sad. There was no creativity. They capitalized on the fact that the e30/ older cars are trendy now. What do they do? Make it more trendy. I bought my own 08' 328 for my first car and just recently a 96' 328. I work full time. Can I afford anything that they released? No. Even though I own 2 bmws. Their target audience for this was to get into the Instagram feeds of rich teens with their parents credit cards. This is not marketed to the enthusiast. This is marketed towards college kids with daddy's money. And yes it will work for bmw. They know where the money is, clearly. I know not everyone with a bmw is an enthusiast, but this is a turning point for the brand. It will now explode into a "hype beast brand". They took the once special and iconic M badge and turned it into a marketing scheme. It's supposed to be rare to see an M badge. Not see it on a t shirt in the mall. Also, what older bmw enthusiast is going to pay an extra 50 grand for their M car to have kith written all over it??? None. It's gonna be these rich kids they are targeting.