[EXE46]

I don't get this this. Why target them, this was never done or needed for other generations. We saw adults driving bimmers as kids or having ridden in them as kids. Or having auto magazines or saw races with them and knew when we grew up we will one day get one.

These youngsters don't care about cars like the generations before them did. So I doubt this strategy will help them in the future. Well maybe it will when they start building the electric appliances at which point they'll lose me. Perhaps that's the idea that those of us who buy these cars today won't patronize them when they go full electric appliances. At which point, will most likely appeal to this demographic then.