Quote:
Originally Posted by Dog Face Pony Soldier
Seems unbelievably foolish to abandon your current customer base and brand image to focus on a different one that hasn't proved beneficial. There's an axiom in sales... The most likely place to find sales is from those who've bought from you before.
BMW sure is making it attractive to give some other company my business. 👎🏻
|
BMW believes they have a product so good, that even if they make the design less appealing to its base, the base will still buy it due to the brand, tech, reliability, and driving dynamics. And they will pickup younger buyers (maybe more so down the road). Time will tell if BMW made a good bet