Quote:
Originally Posted by Dog Face Pony Soldier
Seems unbelievably foolish to abandon your current customer base and brand image to focus on a different one that hasn't proved beneficial. There's an axiom in sales... The most likely place to find sales is from those who've bought from you before.
BMW sure is making it attractive to give some other company my business. 👎🏻
|
That seems like a pretty short sighted perspective. Inevitably you will need to increase market share. Kind of hard to do that if all you focus on is your core customers. Not to mention, your core customers of the future are not always your core customers of the present and attracting those future customers is an ongoing exercise. I'm sure BMW could just focus on their "core" customers and let Mercedes/Audi etc. grab the younger demographic and build the future base of support instead?