Quote:
Originally Posted by Sedan_Clan
I personally think it's great. Previously, we found out about the colors only from forum members. Considering most people aren't on forums, the program didn't touch as many people as it could have previously. Now with BMW heavily marketing the program in accessible literature, more people will be introduced to it.
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Sure. My point is that when introducing a new product it’s confusing the message if you feature some other product or service, and then do not even explain that’s what you are doing. Next we’ll see the cars depicted with M Perfirmance parts on them, but it won’t be mentioned that the parts aren’t in the order guide, nor how to obtain them.
Also, BMW AG does promote the Individual program, including with dedicated press material and literature. BMW NA not so much, though. Maybe they’ll start doing that soon, and they’ll issue a dedicated press release for it. And in that press release they can feature an M4 that’s
not in an Individual color. You know, just so people know that non-Individual colors exist too.
