Quote:
Originally Posted by xlover
Port installed has another major benefit as well, they count as a full factory option
-covered by full new vehicle warranty, not aftersales warranty
-residualize into lease like any other option on the vehicle
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+1. A very attractive selling point. And why BMW (and other manufacturers) know they can get away with exorbitant pricing on cosmetic items. The business model is equivalent to the candy bars at the cashier aisle in a grocery store - the highest profit margins in the store for a fraction of the bill you were already planning to pay.