Quote:
Originally Posted by Thescout13
Quote:
Originally Posted by b2nvs2001
What is the obsession with the need for speed and fast and furious marketing strategy? Who the hell do they think they're branding to?
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This. I'm not here to hate on the car itself but marketing strategy is a bit odd. It's like they are going for a younger crowd but forgetting that the MSRP is nearly $80k when optioned. Maybe they are hoping to catch those people that fell in love with F&F when they were younger when it first came out? But I feel like those people, like myself, have refined their taste over time and don't really respond well to this type of marketing. This type of racer boy F&F image is what has kept me away from certain cars in the past.
Then again, this is my take, and it's likely a bad take, as I can only speak for myself.
All that said, the last few seconds is 100% of the 6MT vs DCT threads on the F80 section lol. |
I bought my first M3 at 25, most of my friends had them before 30 - they want to catch the guys coming into their first but job and have free cash to spend. BMW used to be a bit staid in their marketing, so I don't mind the change.