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      06-20-2022, 05:03 PM   #65
Dinan_Engineering
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Drives: Any BMW
Join Date: Jun 2013
Location: Opelika, AL

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Quote:
Originally Posted by LongBeachDinanFan View Post
I'm embarrassed how low Dinan has fallen. From engineering BMW performance parts to rebranding Race Chip systems. Sad.
Still engineer performance parts. The vast majority of everything we offer is developed wholly in house. Just are utilizing additional delivery vehicles where appropriate to be more cost effective in an ever expanding and competitive marketspace. Just because the hardware is similar does not mean the tuning strategies employed / mapping in general on the board, are the same. They are not. No different then "old Dinan" using off the shelf Koni (or JRZ or Bilstein) shocks and struts but tweaking the internal valving a bit to be more "Dinan" oriented and selling them as a new SKU as just one example. Taking advantage of a proven entitity and their economies of scale in manufacturing for better pricing to serve a wider market is just business.
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