Quote:
Originally Posted by ChrisM2
This is what is missing from the BMW marketing campaign. The history of the car, how the new car is different/improved but still linked to the tradition of earlier cars. Porsche nails this, BMW has completely lost it. That is what separates enthusiasts from people who view their cars as appliances or a way to reinforce their "image".
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That’s the thing, BMW seem very clear they want to break that link with history on this car.