Quote:
Originally Posted by Chihuahua
"Don't ever forget who you are."
BMW is in the middle of an identity crisis. I hope they figure it out.
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It's not identity, they're in the middle of a design crisis. It's not like it's original or bold. The gigantic grille trend started more than a decade ago as Chip alluded. Chip is also right about the rear moving away from BMW's roots. The rear looks more Japanese or Korean than something out of Germany. Overall, it's a lazy design.
Identity-wise, it's pretty clear: they're not even pretending anymore, they are clearly abandoning the enthusiast community and going mainstream. Marketing and not engineers appear to be running the show more than ever.