Quote:
Originally Posted by shamun160
No clue what they are going for here. Exhaust design and decals are horrible.
This add seems to be targeted to the three people in the world that this strikes a cord with and that could afford the car.
Maybe they have a secret deal with Kim Jong-un to buy a fleet of them and this is what he wanted.
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You struck a cord with me on that statement - I really am with you here.
Who is the target? For a car in this segment, shouldn't the target market be the late 20/early 30's and up mid-level professional who wants to feel excitement once in a while on a dreary commute, and barnstorm backroads or run track-days on any weekend? To me, one stand out line-item that told me that I'm no longer who they want to reach is the power trunklid. Really BMW. In a sporting sedan that's already bloated up past the 2ton mark, I guess why not - but still, that's not the ethos that kept most of us eagerly snatching up order slots.
I don't want any parts of my anatomy feeling like they're on fire nowadays - that would call for penicillin.
I can't shake the impression that every bit of material other than the needed 360 press-photos is really trying its balls off to hide the grille as much as is possible.
I don't think BMW are proud of it either, but if it's your particular style, you do you and F the haters!
Just not my bag, baby.
Another nugget from my unwise mind: An associate has worked with many different manufacturers as part of interior design and NVH - he is now with one of the Koreans. He made the move prior to Hyundai/Kia poaching a good bit of the BMW M design team..... That manufacturer is now killing it, putting out aesthetically pleasing and still unique vehicles - and hitting the nail on the head with their new performance line. Ironically, the "N" Line. What comes after M? Well, a hyundai isn't in my future for a toy - but their product is now a serious option for those in the hot-hatch family, and most of my driving group actually feel the N is the best in class for driving experience. That's a company that's getting youth buyers in hand over fist. Something just hasn't felt right in Munich since they lost Albert Biermann.