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      11-02-2020, 12:35 PM   #8
Groovypippin
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Drives: 2020 BMW X3 M40i
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Location: Victoria, British Columbia , Canada

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Quote:
Originally Posted by mkoesel View Post
The Audi and Jaguar electric SUVs are just priced too high for too little range.

I think that if BMW can deliver the 350+ miles of range they've been teasing, they'll have a shot at making an impact. Pricing is also a big question mark, but as long as the range is there they should be able to ask what Audi and Jaguar do with a much better reception.
Range is key. It's the benchmark by which new EV products are judged. And, like Audi and Jaguar, BMW can command a premium price because they build a premium product.
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