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      11-02-2020, 02:09 PM   #12
Dog Face Pony Soldier
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Drives: M Sport 335i
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Quote:
Originally Posted by BimR View Post
Electric charging stations are becoming more common (not ubiquitous) in the US. Range is important but I personally don't see much of a difference been 350 or 400. The key is overall value - why BMW versus every other manufacturer jumping into this space?
With respect; I'm not sure the key has to be overall value here. I think there's room for someone to bring a PHEVs to a higher level of luxury and a premium experience. Just like a Porsche isn't about value; BMW's "i" brand doesn't have to be either. BMW can win by playing on a different field so the comparison isn't simply about mileage and instead becomes about aspects of the vehicles where BMW has decades of success... performance, ride, comfort, luxury, fit, etc..
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